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What is CSMP?

Certified Sales and Marketing Professional (CSMP) is a Certification and Training Course in Sales and Marketingwith an emphasis on real-time application and best practices.

The Certified Sales and Marketing Professional (CSMP) Certification equips you with the tools to be the best in the field and lets employers know that you have real world, practical expertise that can be readily applied to the current work environment. CSMP gives you the capability, credibility and confidence to be a high performing contributor in your organization.

As a Sales and Marketing Professional you are expected to create solid, real world results. You are also expected to demonstrate an understanding of various conceptual frameworks which are used regularly in the field of Sales and Marketing. The CSMP Certification and Training program equips you with the relevant knowledge base. Even more importantly, you need to be able to apply your knowledge to the daily situations that arise in your workplace. You will learn standard Account Management and Customer Management Information system used by leading companies in the industry. Students will also learn significant planning and organizing systems to help you direct and sustain your marketing and sales efforts.

Students will also have the opportunity to be on an internship programme for practical training and industrial exposure.Relevant areas of psychology and soft skills will also be covered to provide students the knowledge and skills to deal effectively with human issues in a work environment. Students will undergo intensive training in selling skills to make them experts in the consultative selling process.

This course of study will be able to meet the growing needs of the industry for competent Sales and Marketing professionals. Apart from specialized modules which give students a good grounding in relevant areas of Sales and Marketing, modules with psychology will provide students with relevant knowledge to improve people management skills, personal lives and overall career performance.The course will prepare graduates for work in a wide spectrum of industries in Multinationals, as well as, Small and Medium-sized Enterprises (SMEs).